Le Bonheur:
WEBSITE REDESIGN
Timeline
2 months
Le Bonheur is a traditional B2B company founded in 1989. The task was to help the company optimise operational efficiency, improve customer relationships, and raise the company's global awareness.
I redesigned and modernised the company's digital presence by fundamentally restructuring content information and designing the UIUX.
Home Page
About Page
Contact Page
Process
defining the goal
The company management team and I started to define the new website's goal and distinguish it from the existing website. We discussed:
Purpose and objective of the new website
Target customer — new and old customers
Data analysis — how to track web-flow data
Information Architecture
Based on the client's vision of the new website, I recategorized 1000+ products and created a sitemap of website-specific content to improve web interaction and friendliness.
PROTOTYPING
Next, I translated the sitemap into a visual wireframe with objectives - straightforward navigation, symbiotic data, and a youthful aesthetic. To incorporate the company's experience with customers' needs, I especially wanted to focus on these built-in functions: multi-language, chat box, links/buttons on landing pages, product filter, quotation requests, product catalog requests, contact information, and fair invitations.
