Sipping and Stretching

Encouraging a more frequent stretching habit starting with every time you take a sip of your refreshment

Challenge
What does a beverage product that symbolizes body wellness look like? How can it encourage people to be more consciously aware of their bodies?

Role
Brand Concept, Visual Identity, Pattern Making, Art Direction

Brand
Ohm is the sound of consciousness and creation. We celebrate the creative powers of the universe, intuition, and self-knowledge. Our goal is to bring nourishment and empower you to reach for a healthy mind and body.

Each flavor pairs with a stretching pose that encourages you to take a minute and stretch every time you drink the refreshment. The ingredients provide antioxidants essential for the efficient functioning of the body, natural and unsweetened.